Strategic Brand and Marketing Agency





Marketing Strategy

The marketing landscape is continually changing and evolving. We’re here to help you navigate your marketing in the right direction; lifting and separating your brand above the noise of competitors by planning, implementing and executing integrated campaigns that utilise the right on and offline channels to fuel the positive change you’re after for your business.



How We Work

We work to a 5-step process when creating a marketing strategy for your brand. This process allows us to develop comprehensive campaigns to drive and deliver your business goals – whatever they may be.


The Exploration Stage


When it comes to creating a strategy for your brand, we take a consultative approach. This way we get to know your business inside out. Your input is every bit as important as ours and together we work to identify your marketing objectives and how you envisage the results of your campaign to look.

We’ll also research and analyse your marketplace, your competitors, your prospects and customers and give you our recommendations on how to tackle any potential threats and capitalise on any fruitful opportunities that we may identify.

Whether you want more leads, increased sales, to stimulate consumer demand, launch a new product out into your marketplace or just be the recognised expert in your field, Fifty Blue creates a comprehensive strategy founded on relevant insight and smart intel specific to your business and brand ambitions. 


The Story of your Brand


Established or not, it’s a tough and competitive old world out there for your brand – we like to think of ourselves as the toolkit that propels your brand to its next destination. Conceiving a new brand identity, evolving an existing brand or rethinking your brand proposition, Fifty Blue are here to help your brand make its mark.

We work to formulate an enduring brand strategy that tells and bring to life the story of your business, who you are and your company’s promise, ensuring that it resonates with the needs and emotions of your target prospects and customers and encourages trust, advocacy and long-term brand loyalty.

Aligning your marketing strategy with the overarching and long-term direction of your brand allows us to execute marketing activity that is clever, consistent and reflects clearly your brand persona - pushing your competitors to the back of the que and positioning your business firmly on top.

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Bespoke marketing solutions

With everything considered, the Fifty Blue team use a holistic approach and their marketing know-how to develop a bespoke marketing plan. We select a blend of marketing activity that seamlessly integrates across online and offline channels, delivering you an effective and efficient campaign that works your budget hard to maximise the return on your investment.



As you’re trusted and out-sourced marketing partner we make sure that we demonstrate our understanding of your ‘big picture’ and highlight confidently the ‘what’ and the ‘how’. Once we’ve got the go-ahead on your brands marketing strategy and plan, we expertly implement all the elements of the marketing jig-saw on-time and against budget. Watch as the Fifty Blue helps you to realise the amazing potential of your business through integrated marketing activity.


review and repeat

We know that our clients want tangible results that support the goals and targets of their businesses. That’s why we are proud to be number geeks, who continually measure and review campaign performance and feedback to you through simple reporting.

 This method allows us to be a team of responsive marketers. We continually evaluate what activity is working well and can be repeated, identify which areas could be optimised to perform better and recommend where budget might be better allocated to increase ROI. The outcome: a solid, yet flexible marketing strategy and plan that can be adapted to produce the most beneficial results for your company.